I can’t handle six different people arguing over which Soundcloud mix to play, so you want a DJ and a good sound system. Joey: You need a good gaff close to the rave – I don’t want to be pranging out in an Uber for an hour after. In your opinion, what are the ingredients for the perfect afters? If we can get the right people – experts – involved, I’d be ramping up that content. I’d love to do a YouTube channel on safer drug use, and within Kapsule there’ll be forums, collaborations with Pill Report. I think we can be the guys that can help offer good advice – like go small, know your limits, be with safe people and hydrate. You will only get our jokes if you’ve already been around drugs or raving, and I don’t think our memes actually encourage it. Joey: The reality is that people do take drugs. Pill Report will now also be carrying out regular surveys and research through Ketflix and Pills. We also now have a CSR policy, where we’re committed to providing harm reduction information in partnership with Pill Report. James: Some people might think it’s bravado, but really it’s the opposite.

You’ve said you want to promote safe sesh, but aren’t you encouraging harmful drug use? When you’re in the music industry, you can’t go out being wrecked like a rockstar all the time. Labels, festivals, nightclubs and events all advertise with us. But I’ve been in boardrooms with Sony and Universal. Joey: People think I’m going be this mad raver, but I’m actually quite straight edge when I go out. How do you balance being a business with a partying lifestyle? I set up a Facebook page and posted a meme of Pablo Escobar. I looked at him and thought: ‘15 minutes into ketflix and pills and he gives you the look.’ It was one of those moments. My friend was mashed on the couch and turned to me, jaw hanging off. I was in the Alps at a festival, and we’d stayed in our chalet the whole time. Joey: It was when that “15 minutes into Netflix and Chill and he gives you the look” meme was around. I think that negative character portrait – painted by the war on drugs and the anti-drugs campaign run by the UK and US – is breaking.ĭo you remember your first Ketflix & Pills post? They’ve decriminalised in Oregon now, and conversations around it are going on everywhere. Joey: I think drugs are becoming less taboo. How do you think sesh culture has changed in your five years of operating? The UK is the staple of the sesh: they do it proper.

Good quality stuff is here and the language is ours. The UK has the underground parties down, the commercial parties down. Joey: Australia is about getting really fucked on alcohol then sniffing a moth, or something. Which country most loves the sesh, in your opinion? When You Are Patiently Awaiting The Album.VICE: Ketflix and Pills is global. We may not know if West's The Life Of Pablo is a winner yet (just release the thing already!), but at least it's easy to tell that these definitely are. Just in case you can't get to your social media accounts right away, I've rounded up the 16 most hysterical memes of West's highly-anticipated new album cover art, you never knew you needed in life.

Fans, of course, felt similarly - and they immediately took to Twitter, Instagram and Tumblr to turn the 38-year-old rapper's cover into some amazing memes that should go down in history as some of the Internet's greatest. With just an orange background, the title repeated over and over again in black lettering that overlaps itself occasionally, and a wedding photo of what may be his parents' wedding ceremony (I guess he is a family man after all), the album art seems almost too subdued for an album that West's been hyping so much. Though West did put thought into the artwork, turning to Belgian artist Peter De Potter to create the visuals for his baby, the image is quite simple - honestly, too simple for West. However, in addition to stunning fans with its release, it also drove fans to produce a lot of hilarious Kanye West memes relating to the cover - probably because West is taking his damn time to release the album itself. After changing the name about, uh, three times, the release of his cover art came as a welcome surprise considering the anticipation. Unless you've been living under a rock, you know that on Thursday, Kanye West tweeted the album cover art for The Life Of Pablo, his seventh studio album (and self-proclaimed 'best album of all time').

Pablo meme